I was at DigitalPoint today, and came across a great thread “Adwords and ebay?How necessary?“. I personally don’t like to use AdWords (I prefer Yahoo’s YSM), but I wanted to get some basic tips for PPC in general… since I’m always wanting to learn how others are doing it.
Anyway, manx posted the following post, which I thought was extremely useful. I wanted to put in here, so I could easily reference it in the future… but some of you might find it useful as well. It’s basic, but the basics get easily lost when you dive into PPC.