So we’re about half way through November, and I’m slightly disappointed about the initial numbers. I think we’ll finish strong at the end of the month, but the beginning, and a big part of it is the Halloween hangover syndrome. This is where buyers need to take a break after the busy Halloween push.
But what I wanted to talk about was my personal experience with Halloween marketing. I’ve been getting further and further in the PPC arena, and thought Halloween would be a fun one to do some testing. Over the last couple of months, my PPC capaigns have been showing good profits, so I thought I’d take this opportunity to spend and learn.